Tesco and Aldi versions beat Pimm's and Aperol in expert taste test

Which? is a consumer advice group which often compares different products available at supermarkets to see which ones are best – usually taking the item’s flavour, quality, and price into account. This week, Which? released the results of its alcoholic summer drinks test.

With summer finally here, more and more people will be spending time outdoors, sipping cocktails or eating barbecue food.

Therefore, Which? asked 101 Britons to taste Aperol and Pimm’s drinks to see which one is the best to buy ahead of summer gatherings.

The drinks included in the taste were the original Aperol and Pimm’s, as well as supermarket own brand versions.

In both tests, consumers said that Aldi and Tesco’s own brand Aperol and Pimm’s drinks were better than the originals.

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Aperol costs more than double the price of Aldi’s version, at £15.

As for the Sainsbury’s Aperitivo, this beverage came third in the taste test, preferred by 28 percent of the testers.

There are other drinks similar to Aperol available in other supermarkets, but Aldi and Sainsbury’s versions were the cheapest at the time of the testing.

Sainsbury’s Aperitivo costs £8.

Pimm’s came last in the test despite being preferred by the same percentage of consumers as Tesco’s drink.

But it’s overall score was two percentage points lower than the Tesco Summer Cup’s score.

Pimm’s was the most expensive of the drinks, costing £15.

Drinks similar to Pimm’s are also available at other supermarkets, including Asda and Sainsbury’s.

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