It's woketopia! Don Jr. leads charge of outrage against this year's 'soft' Super Bowl ads

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It's woketopia! Don Jr. leads charge of outrage against this year's 'soft' Super Bowl ads

Donald Trump Jr. voiced his displeasure at the perceived liberal nature of this year's Super Bowl ads, complaining after just one commercial they w

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Donald Trump Jr. voiced his displeasure at the perceived liberal nature of this year’s Super Bowl ads, complaining after just one commercial they were a ‘woketopia’. 

‘One comercial [sic] in and it’s already woketopia,’ he tweeted, along with an eye roll emoji and the hashtag for the game. 

It’s unclear which of the dozens of ads Don Jr. was referencing, but Sunday’s event featured a host of celebrity-filled commercials, centered on themes of national unity, social consciousness and the coronavirus pandemic. 

Hundreds of other disgruntled viewers appeared to agree with Don Jr., blasting what they perceived to be highly politicized or ‘tame and too woke ads’ that they said should have no place in sport. 

‘I would love to watch a sporting event without politics or wokeness being involved! Sports used to be an outlet to get away from this! Now, not so much,’ tweeted Robert Woods. 

Donald Trump Jr. voiced his displeasure at the perceived liberal nature of this year's Super Bowl ads, complaining after just one commercial they were a 'woketopia'

Donald Trump Jr. voiced his displeasure at the perceived liberal nature of this year’s Super Bowl ads, complaining after just one commercial they were a ‘woketopia’

Rock legend Bruce Springsteen, who has famously shunned advertising over the course of his decades-long career, made his ad debut in a call for unity for Jeep

It was filmed in the geographical center of the US

Rock legend Bruce Springsteen, who has famously shunned advertising over the course of his decades-long career, made his ad debut in a call for unity for Jeep

Stella Artois ran an ad featuring Lenny Kravitz, in which the Fly Away singer declared, amid widespread economic hardship, that 'we are all billionaires' because the average human heart beats 2.5 billion times in a lifetime

Stella Artois ran an ad featuring Lenny Kravitz, in which the Fly Away singer declared, amid widespread economic hardship, that ‘we are all billionaires’ because the average human heart beats 2.5 billion times in a lifetime

Another user appeared to agree with Woods, writing: ‘Amazing how in the age of extreme political correctness and virtue signaling, the SuperBowl ads are the worst I’ve ever seen.’ 

‘I Remember a time America unified and laughed their a**es at the Bud Bowl Commercials while the Broncos or Bills were getting wood shedded,’ wrote a third. ‘You know back before The Woke mafia took over and injected faux racism. Bring me back to the 80’s-90’s and let me permanently live there.’

Some social media users claimed to have refrained from watching the Super Bowl all together, believing the event would be rife with ‘political pandering’. 

‘I take it from the tweets on my timeline that #SuperBowl halftime had the predictable political pandering we all expected. Glad i didn’t even bother,’ wrote Juno Maxwell. 

‘Super Bowl ads were the best in the 1998-2008 period. Now it’s too tame and a little too woke. It is what it is,’ user Just Frank added.

Other users were quick to offer Don Jr. advice that perhaps he should switch off his TV is he was too ‘triggered by the ads’. 

One tweet asked what he would like cancelled now, mocking the complaints about ‘cancel culture’ by many on the right of the political spectrum. 

Cure Auto Insurance’s Super Bowl ad poking fun at workplace harassment is dubbed the ‘fail of the decade’ 

A Super Bowl ad from Cure Auto Insurance is drawing criticism for belittling the seriousness of workplace harassment.

The ad takes place within an office where a woman is seated behind a desk – with two employees – one female and one male.

‘Ms. Davis, Tommy just brought me into his office and whipped out his opinion,’ the female employee stated.

‘Tommy,’ the lady behind the desk, purportedly a supervisor, replied.

‘I didn’t just whip it out. She was into it. Plus, I have a pretty big opinion,’ Tommy then added.

‘Oh please, it’s not that big,’ the female co-worker stated.

‘She only gave me a second,’ Tommy interjected.

‘Tommy, not everyone in this office wants your opinion,’ the supervisor stated.

‘Okay, well, how about you last week at happy hour when you begged me for my opinion?’ Tommy then asked.

‘I had a pitcher of margaritas. I would’ve taken Doug’s opinion,’ the supervisor concluded. 

As is typical, Sunday’s event featured some of the biggest names in show business, with Will Ferrell, Drake and Matthew McConaughey all making cameo appearances in various adverts. 

Rock legend Bruce Springsteen, who has famously shunned advertising over the course of his decades-long career, made his ad debut in a call for unity for Jeep. 

The ad shows scenes of middle America, including a small chapel in Lebanon, Kansas, near the geographic center of the country. 

Springsteen visits the chapel and lights a candle.

‘It’s no secret the middle has been a hard place to get to lately, between red and blue, servant and citizen, freedom and fear,’ Springsteen intones, adding ‘we need the middle.’

‘Fear has never been the best of who we are,’ the Boss continues. ‘We just have to remember the very soil we stand on is common ground. So we can get there. We can make it to the mountaintop, through the desert . . . and we will cross this divide.’

The ad then ends with a dedication: ‘To the ReUnited States of America.’

The commercial has widely praised, with Forbes calling it a ‘groundbreaking achievement’, however not all viewers appeared impressed.

‘When you think a #SuperBowl commercial is a political ad about unity but it’s really about exploiting tension to sell an expensive car…during a pandemic,’ wrote one user.

‘#Jeep be like: we see you, we hear you, now spend your 1,600 stimulus on this car. #unity’

‘Is that Springsteen commercial a joke? Selling my Jeep. The hypocrisy is real,’ wrote Aimee Remeika of Springsteen, a Democratic donor and critic of former President Donald Trump who played at Biden’s inauguration. 

Jeep's ad shows scenes of middle America, including a small chapel in Lebanon, Kansas , near the geographic center of the country

Jeep’s ad shows scenes of middle America, including a small chapel in Lebanon, Kansas , near the geographic center of the country

The ad then ends with a dedication: 'To the ReUnited States of America'

The ad then ends with a dedication: ‘To the ReUnited States of America’

Similarly to Jeep, other companies took the opportunity to attempt to inspire viewers or tackle serious issues.

As always, some missed the mark, including Stella Artois ad featuring Lenny Kravitz, in which the Fly Away singer declared, amid widespread economic hardship, that ‘we are all billionaires’ because the average human heart beats 2.5 billion times in a lifetime.

In the advert, Kravitz urged people not to ‘waste the fortune within us’ and instead ‘invest in each other.’

Twitter user Julia Claire said she was ‘furious about all the pseudo-uplifting Super Bowl ads trying to force us to feel hopeful when we’re approaching our 12th consecutive month of March,’ – a reference to the on-going pandemic.

Others decried the politicized nature of some of the other adverts, with one writing: ‘Why? Why does there have to be a political ad during the Super Bowl?’, accompanied by a meme that reads ‘Damn you! God damn you all to hell!’ 

In Stella Artois' advert, Kravitz urged people not to 'waste the fortune within us' and instead 'invest in each other'

In Stella Artois’ advert, Kravitz urged people not to ‘waste the fortune within us’ and instead ‘invest in each other’

A poll released by Morning Consult on Sunday found that the majority of Americans don’t like to see political statements made by brands. 

Among those surveyed, only 13 percent called it ‘very appropriate’ for brands to make such statements, while 23 percent called it ‘somewhat appropriate’. The largest number, 28 percent, meanwhile, selected ‘not appropriate at all.’

Also in the survey, respondents were asked about how much they enjoy watching Super Bowl ads in particular that make a political statement.

A tiny 7 percent of respondents said they enjoy those ads ‘a lot’, and only 15 percent said they enjoy them ‘somewhat.’ A larger 21% said they do not enjoy them ‘much,’ but a whopping 41 percent said they do not enjoy them ‘at all.’ 

At this year’s Super Bowl, companies paid at least $5.5million for 30 second advertisements during game. 

Michael B. Jordan, Drake, Mila Kunis, Paul Rudd, and Sesame Street’s Big Bird were also among the big star names appearing in the ads.

Here is a round up of some of the biggest ads this year:

JEEP 

Bruce Sprinsteen starred in a commercial for Jeep to preach a message of unity in a divided America

Bruce Sprinsteen starred in a commercial for Jeep to preach a message of unity in a divided America

Jeep’s ad starred iconic singer Bruce Springsteen in his first ever ad promoting the idea of unity. 

The ad shows scenes of middle America, including a small chapel in Lebanon, Kansas, near the geographic center of the country. 

Springsteen visits the chapel and lights a candle.

‘It’s no secret the middle has been a hard place to get to lately, between red and blue, servant and citizen, freedom and fear,’ Springsteen intones, adding ‘we need the middle.’

Springsteen scored the ad and contributed to adapting the script, which is from Michigan ad agency Doner.

The ad echoed, without explicitly mentioning, President Joe Biden’s calls to summon American resilience and unity to confront the nation’s deep divisions. 

Springsteen also performed remotely at the prime-time celebration following Biden’s inauguration last month.

In an interview with the AP, Fiat Chrysler chief marketing officer Olivier Francois said the company had more light hearted ads in place to run during its two minutes of air time during the game, but in January they heard that – after years of asking whether Springsteen would be interested in doing a FCA commercial – Springsteen was on board with the Road Ahead concept. 

So they shot it in one 12-hour day last Sunday and edited it throughout the week.

FCA is known for creating iconic Super Bowl ads such as ‘Imported in Detroit’ in 2011 that featured Eminem talking about the toughness of his home city and last year’s hit ad that remade ‘Groundhog’s Day’ With Bill Murray. 

But not all FCA ads have been successes. 

In 2018, an ad for Ram Trucks that quoted a Martin Luther King Jr. speech on the 50th anniversary of his death was widely criticized for seemingly commercializing the civil rights icon.

During a year when most advertisers shunned the serious for a light hearted tone, Olivier said it was worth taking the risk on a serious ad in order to create a ‘healing’ commercial that will be remembered long after the game.

‘There’s a divide and Bruce wants to do one thing, speak to the common ground,’ he said. 

‘It doesn’t take a stand, left or right, blue or red, the only stand it takes is the middle.’ 

Toyota 

Toyota’s commercial looks ahead to the Olympics and Paralympics. It showcases Paralympic swimmer Jessica Long’s journey from orphan in Siberia to Paralympian, ending with the line, 'We believe there is hope and strength in all of us'

Toyota’s commercial looks ahead to the Olympics and Paralympics. It showcases Paralympic swimmer Jessica Long’s journey from orphan in Siberia to Paralympian, ending with the line, ‘We believe there is hope and strength in all of us’

Toyota’s spot looks ahead to the Olympics and Paralympics, although both again face potential postponement as the pandemic drags on. 

Its ad showcases Paralympic swimmer Jessica Long’s journey from orphan in Siberia to Paralympian, ending with the line, ‘We believe there is hope and strength in all of us.’ 

Jessica’s biological mother, who was only 16, put her up for adoption out of fear she wouldn’t be able to care for her because of her disability.

Her American parents adopted her when she was 13 months old.

Five months later, they had both of her legs amputated so she could learn to start walking with prosthetic legs. 

She had to have over 25 surgeries growing up, but her life changed for the better when she discovered swimming.

Jessica was just 12 years old when she competed in her first Paralympics and won three gold models. 

She has since won a total of 23 medals, 13 of which are gold, and is now training for her fifth Paralympic Games.  

Fiverr 

Fiverr poked fun at Four Seasons Total Landscaping, the Philadelphia small business where Rudy Giuliani held a news conference in the days after the November 3 election. The business owner, Maria Siravo, is seen left

Fiverr poked fun at Four Seasons Total Landscaping, the Philadelphia small business where Rudy Giuliani held a news conference in the days after the November 3 election. The business owner, Maria Siravo, is seen left

Freelancer website Fiverr teased that its ad would feature Four Seasons total landscaping, the scene of an infamous Rudy Giuliani press conference during last year’s tumultuous election, raising the question whether the ad would be political or not.

It was not. Instead, the tongue-in-cheek ad features Four Seasons Total Landscaping owner Marie Siravo talking about how to build a successful business with the help of Fiverr.

Siravo drives a futuristic car through an idealized version of the inside of Four Seasons total landscaping including a sci-fi scale atrium.

The message is that Fiverr’s freelancers can ‘help get you where you want to be.’ 

Robinhood 

Smartphone-based stock market investment service Robinhood bought its Super Bowl spot in December after a successful year, unaware that it was about to make global headlines

Smartphone-based stock market investment service Robinhood bought its Super Bowl spot in December after a successful year, unaware that it was about to make global headlines

Smartphone-based stock market investment service Robinhood bought its Super Bowl spot in December after a successful year, unaware that it was about to make global headlines. 

Robinhood users were among the small investors who shocked Wall Street last month. 

A social media frenzy among small investors briefly pushed up shares of troubled video-game retailer GameStop by 1,600 per cent at the expense of hedge funds that were betting it would lose value. 

‘We’re all investors,’ says the ad that features a cross-section of people from different occupations. 

One person is using the app as she gets a coffee refill in a diner.

'We’re all investors,' says the ad that features a cross-section of people from different occupations. One person is using the app as she gets a coffee refill in a diner

‘We’re all investors,’ says the ad that features a cross-section of people from different occupations. One person is using the app as she gets a coffee refill in a diner

The stock frenzy also brought customer backlash to Robinhood and scrutiny from Congress and regulators after the company restricted some types of trades in response to the overwhelming volume.

‘We got to the end of the year, looked back and reflected on what we’d seen,’ said Robinhood Chief Marketing Officer Christina Smedley. 

The company pulled the ad together in four weeks, she said. 

General Motors 

General Motors used humor in a Super Bowl ad to promote its ambitious push to get more Americans to buy electric vehicles.

GM has set a goal of making the vast majority of the vehicles it produces electric by 2035, and the entire company carbon neutral five years after that.

When actor Will Ferrell finds out Norway has more electric vehicles per capita than the U.S., he goes on a madcap journey spanning countries with singer and actress Awkwafina and comedian Kenan Thompson to show that GM’s new battery for electric cars will soon be available for everyone. 

Logitech 

New bop: Lil Nas recently debuted a sneak peek at his new track, as well as a look at his creative process in the recording studio, when he appeared in an inspirational Super Bowl spot for Logitech

New bop: Lil Nas recently debuted a sneak peek at his new track, as well as a look at his creative process in the recording studio, when he appeared in an inspirational Super Bowl spot for Logitech

Logitech went the celebrity route with an endorsement from hip hop artist Little Nas X intended to underscore that its products like keyboards and mice help artists and makers ‘defy logic.’ 

The Old Town Road artist cut a colorful chic look in all blue, as he narrated: ‘We stand in defiance. We the makers, we the groundbreakers, we the creators, the streamers and dreamers.

‘We defy expectations, perceptions and misconceptions. We defy what logic says we should look like, sound like, be like. We defy genres, algorithms and entire industries.

‘See we defy that little voice that says ‘Oh no you can’t’ with a roar back that says ‘Oh, yes we will.’ Because to create the future, we must defy the logic of the past. We must defy logic.’ 

Squarespace 

Dolly Parton's 1980s hit '9 to 5' was flipped by Squarespace for a Super Bowl commercial

Dolly Parton’s 1980s hit ‘9 to 5’ was flipped by Squarespace for a Super Bowl commercial

Dolly Parton has been singing about everyday office employees working ‘9 to 5’ for over 40 years, but now the country icon is singing about entrepreneurs working ‘5 to 9’ to pursue their dreams after hours.

The Grammy-winning legend’s 1980s hit has been flipped by Squarespace – a company that helps users build and host their own websites – for a Super Bowl commercial.

Oscar winner Damien Chazelle of La La Land fame directed the spot.

Parton is using Squarespace to create a website for her new perfume, DollyFragrance.com.

The singer, who is also an actor, producer, humanitarian and more, said she can relate to businesspeople working around the clock to fulfill their goals.  

Uber Eats 

Wayne's World star Mike Myers and Dana Carvey reunited to recreate their iconic Saturday Night Live characters for a Super Bowl ad that featured a cameo by Cardi B

Wayne’s World star Mike Myers and Dana Carvey reunited to recreate their iconic Saturday Night Live characters for a Super Bowl ad that featured a cameo by Cardi B 

Trademark: Cardi slipped into Garth's platinum wig, glasses and flannel for the advert

Trademark: Cardi slipped into Garth’s platinum wig, glasses and flannel for the advert

Wayne’s World star Mike Myers and Dana Carvey reunited to recreate their iconic Saturday Night Live characters for a Super Bowl ad that featured a cameo by Cardi B.

True to form to the famed SNL skit and two feature films, the one-minute ad opens with the theme song, and is followed by the duo’s instruction to eat local.

‘As a local access show we want everyone to support local restaurants, but we’d never manipulate you the way all these other commercials do,’ they announce.

The advert then proceeds to harp on the ‘eat local’ manipulation angle by including windblown glamour shots and the hosts holding up mini-me babies as they declare to ‘never shamelessly rely on a celebrity cameo,’ as Cardi makes her appearance. 

‘Yeah eat local,’ she says in typical Cardi attitude and intonation, before the trio give a nod to the very popular TikTok outfit-change jump cut and switch wardrobes with each other. 

Wayne and Garth end up dressed in Cardi’s forest green feathered robe, and she reappears in Myers’ outfit before they try a few more times. 

Tactics: Myers and Carvey jokingly cite common commercial manipulation tactics in the one-minute ad

Windblown: The duo try their hand at leveraging support for the product using mini-me babies and windblown glamour shots

Hilarious: Myers and Carvey jokingly cite common commercial manipulation tactics in the one-minute ad  

The Bronx, New York native also dons Garth’s trademark blonde wig and flannel shirt combo as she drops the robot on screen. They then all resume their places on the famed basement set of their public access tv show. 

‘Wayne’s World, local eats, yummy time, excellent,’ they yell out in unison for the ending jam session, in an Uber Eats spin on the theme song. 

Paramount Plus 

Sir Patrick: A number of Paramount and CBS celebrities were seen climbing atop 'Mount Paramount' in several Super Bowl ads, with Patrick Stewart and Stephen Colbert waiting for them in the final ad, just before halftime

Sir Patrick: A number of Paramount and CBS celebrities were seen climbing atop ‘Mount Paramount’ in several Super Bowl ads, with Patrick Stewart and Stephen Colbert waiting for them in the final ad, just before halftime

Celebs: The ad featured a hodgepodge of celebs such as Jersey Shore's Snooki, S.W.A.T.'s Shemar Moore, Dora the Explorer, Survivor's Jeff Probst and many more

Celebs: The ad featured a hodgepodge of celebs such as Jersey Shore’s Snooki, S.W.A.T.’s Shemar Moore, Dora the Explorer, Survivor’s Jeff Probst and many more

Drinks: As they reached the summit of this fictional mountain seen in the Paramount logo, they're greeted by none other than Star Trek: Picard star Patrick Stewart and The Late Show host Stephen Colbert

Drinks: As they reached the summit of this fictional mountain seen in the Paramount logo, they’re greeted by none other than Star Trek: Picard star Patrick Stewart and The Late Show host Stephen Colbert

A number of Paramount and CBS celebrities were seen climbing atop ‘Mount Paramount’ in several Super Bowl ads, with Patrick Stewart and Stephen Colbert waiting for them in the final ad, just before halftime.

The commercial was for CBS’ revamped streaming service, Paramount Plus, that it is planning to unveil next month. 

The ad featured a hodgepodge of celebs such as Jersey Shore’s Snooki, S.W.A.T.’s Shemar Moore, Dora the Explorer, Survivor’s Jeff Probst and many more.

As they reached the summit of this fictional mountain seen in the Paramount logo, they’re greeted by none other than Star Trek: Picard star Patrick Stewart and The Late Show host Stephen Colbert.

Stewart was seen wearing a tuxedo drinking a cocktail, while Colbert tends bar, as Stewart reveals it was him who ‘summoned you all up here.’

Moore asks, ‘But why?’ while Young Sheldon star Iain Armitage figured it out, stating, ‘Don’t you see? This is a metaphor for how we’re all streaming on Paramount Plus now.’

Stewart reveals he’s correct, adding, ‘Bingo, genius,’ though The Late Late Show host James Corden angrily adds, ‘Sorry, you mean we climbed all the way up this mountain for a metaphor?’ as The Good Fight star Christine Baranski subtly adds, ‘Well, some of us did.’

Stewart adds that the metaphor is, ‘elegant storytelling’ though not all agree, with Blue Bloods star Tom Selleck adding he, ‘lost a glove.’

CBS News journalist Gayle King says she’s ‘going home,’ when Stewart reveals another surprise, ‘You silly goose. You are home. We live here now,’ which brings some odd looks from Star Trek: Discovery star Anson Mount.

Snooki asks, ‘What are we supposed to do up here?’ to which Stewart responds, ‘We dance,’ as Colbert bemoans, ‘Sure, let’s make it weirder.’ 

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